What is Luba?

Luba By Hannah Payne is a RTW women’s label that offers high end, quality made garments. It is instantly recognizable through its intricate detailing on each garment; they are feminine, delicate, ornate, and whimsical. The true Lubagirl will know to mix and match these garments for both day and night. Our clothing is created with the highest quality of goods, gives back to women through LOVE, and is constructed with care right here in New York City’s Garment District.


Who is Hannah Payne?

I didn’t fall into the fashion industry; I’ve been dreaming about this my entire life. Since I can remember I’ve been putting together outfits. At 5 years old, I was choreographing fashion shows for the neighborhood girls. I insisted on party dresses, shiny shoes, and big bows for every occasion, especially for elementary school. Why wear jeans when you can dress up?

I expanded my creative twist, at an all-girls’ high school, on their bland Khaki and polo uniform. It is amazing what a cute pair of shoes, a bow and a little leopard sweater can do for a uniform. When it came time for college my parents weren’t thrilled with my fashion aspirations, so I went to the University of San Diego and majored in Communications and minored in Business.

My junior year of college I saw an opportunity to further my fashion aspirations when choosing a school for my semester abroad. Little did my parents know that I was taking drawing, sewing and any fashion class they offered in Florence, Italy.

I will never forget my train-ride to Milan, for Fashion Week. I pleaded with my professor to arrange a ticket for the show. Riding back to Florence alone and very late, I knew I needed to fulfill my childhood dream.

Later that year I was volunteering at a domestic violence shelter and realized the need for more awareness and more funding. I knew then I wanted to create a business that not only supported women but also gave back to all women. The name was easy.

My precious grandmother was named Luba. Luba radiated Love, as a Russian American, I want to give Love back to the world.

Luba By Hannah Payne was launched in New York in 2015. I am so grateful and blessed to be doing what I love most, creating beautiful clothing, and sharing Luba’s Love with the world.